Building Community in Your #Bank or #CreditUnion

​With the whirlwind of the holidays upon us, fostering an environment that celebrates and promotes community in your bank or credit union can attract and grow your customer base. Using strategies that build community is a great way to integrate the holidays and stay relevant for current and new customers. Implementing strategies to connect with the community may require some innovative thinking. Innovative ways to accomplish strategic attempts to grow community should utilize banking technology. Through the use of banking technology, your financial institution can improve customer experience and put the focus on growing community. Technology is the driving force that can be the foundation for building community for your bank or credit union during the holiday season. 

​Engaging Tellers
Branch personnel have a major impact on customer satisfaction. When customers visit your bank or credit union there is an expectation to interact with engaging and friendly tellers and advisors. While your tellers are personable and cordial, transaction demands can be distracting and difficult to execute while still engaging the customer. To streamline complicated teller processes, implementing the correct technology can alleviate overwhelmed tellers. Harnessing the capabilities of CashWare can offer your tellers an easier way to conduct transactions while helping back-office managers. CashWare is a middleware application that helps improve cash recyclers and teller application communication. CashWare works on a variety of cash recyclers and is licensed by cash recycler, not user. CashWare has sweeping benefits across your financial institution from operational efficiencies to forecasting. Transactions need to be efficient but engaging, and CashWare brings these two elements together. CashWare keeps cash handling simple, so your teller can focus on customer engagement and building relationships. Emphasizing teller relationships with customers develops community and familiarity with the help of CashWare.
 
Branches Designed with Customers in Mind
Branches are specifically designed for customers to navigate with ease. Without expensive renovation projects or a complete interior overhaul, your bank or credit union can improve branch design to better serve customers and integrate community. Digital transformation can be an affordable but effective way to design a branch with customers in mind. Digital transformation is smartly employing technology to improve operations and customer satisfaction. This can be executed in a variety of ways including: stackable check scanners, installs and updates and cash recycler optimization. Stackable check scanners and teller printers are financial devices capable of positively impacting customer satisfaction and growing community by providing more organization for teller desk space. Without the clutter, tellers can focus on in-depth engagement with the customers. Installs and upgrades are a fundamental part of digital transformation as well. Financial technology and computers need to have functional and efficient processing power. Benchmark offers installs and upgrades, even remotely, that can handle mass upgrades and installs with friendly technicians and progress you can track. Digital and physical transformation efforts contribute to the overall ease of transactions and customer experience, which help cultivate a community oriented environment.
 
Show Your Customers You Care
Building community in your bank or credit union doesn't simply extend to the customers who visit a branch. Remote deposit capture programs continue to experience rapid growth, and these customers also deserve an environment that prioritizes community. Even though customers enrolled in RDC programs are more self-sufficient with their deposits, providing RDC support is still essential. RDC programs have a lot of moving parts with procurement, software installation, end-user satisfaction and more. Benchmark's online fulfillment tool, TraxIT has capabilities that make RDC program management much easier. TraxIT has admin and reporting features that enhance RDC management. TraxIT centralizes procurement while offering features like service requests, reporting capabilities and even serial number history of your devices deployed. RDC program end-users may not benefit from the spirit of community inside a branch, but end-users can feel satisfied and supported by a well-managed RDC program when working with Benchmark.