Benchmark Technology Group is now, simply and definitively, Benchmark
This new name comes with a bold new visual identity that captures the power, precision, and performance that define who we are today.
Our refreshed brand identity draws inspiration from elite athletes — channeling the drive, discipline, and teamwork of athletes performing at their highest level.
Our intent is to remain the trusted partner you know, while delivering the deep bench strength you need for today’s and tomorrow’s challenges.
Our New Logo Explained
The concentric arcs symbolize the past, present and future.
The outer blue arc anchors the legacy of trust and stability for which we are known.
The center orange arc represents the creativity and energy of the present.
The inner blue arc symbolizes our reach toward the innovative solutions of the future
Together, these arcs reflect our holistic approach of connecting ideas, people, processes, and technology to drive progress.
What's Next?
Over the coming months, you’ll see our brand identity at industry conferences, in digital communications, on presentations, and on the solutions we deliver every day.
You will also see a stronger Benchmark, with greater capabilities, more strategic partnerships, and the power to flex to help our customers and their clients transform and grow.